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HIM 'Scared To Death'
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Finnish rock band H.I.M., which stands for His Infernal Majesty, are one of Finland's most successful music acts to date. Formed in Helsinki in 1991 by front man Ville Valo they have gone from strength to strength and have experienced huge success on account of their unique image and poetic lyrics. The band released their latest album in February 2010 entitled ‘Screamworks: Love in Theory and Practice’ from which they are releasing a new single called ‘Scared to Death’. To date the band have released seven albums, including ‘Love Metal’ and ‘Razorblade Romance’ which was certified as double platinum in Finland.

The new single ‘Scared to Death’ has a slightly different sound to it. Whilst maintaining the familiar sounds of HIM, this song appears to be lighter and slightly more mainstream than their previous works. This is becoming commonplace with the band as the newer albums appear to be combining the dark and mysterious vocals of Ville Valo with a more mainstream sound, no doubt to generate a broader fan base. This certainly seems to be going well as they have many sell out gigs and are appearing in high profile festivals. The single is still very poetic and full of HIM's romanticism and is sure to keep the fans happy.

The music video for ‘Scared to Death’ is also a new style which reflects the lighter and slightly more mainstream direction which HIM appear to be taking. Rather than the gothic, dark and haunting videos which we have seen previously from the band, this new video is bright and sunny which is entirely unexpected from a HIM video. Past videos have always contained a large element of gothic scenes, cold tones and Ville Valo and the band brooding, however, in this video even Ville is strolling along the sunny streets with his guitar singing to the camera. Not to say that the video doesn't work for the band, it is just a new direction and fans of previous videos may take some time to come round to this one.

Free Music Video - HIM 'Scared To Death'

A free music video of HIM 'Scared To Death' is available by clicking on the free music link here.

A free music video of HIM 'Scared To Death' is available on YouTube or by clicking on the free music link here.

‘Screamworks: Love in Theory and Practice’ has received great reviews, highlighting the material change and the new sound of the album. One review commented on the lyrics of this particular album as being far more substantial than previous albums. The tracks on the album contain great hooks which give the songs so much potential for repeat listening. In addition to this Ville Valo himself has received great reviews as his vocal abilities have developed greatly and it is often his charisma and vocal range which add to the bands appeal. Overall, the album has taken more of a pop-rock sound as opposed to being ‘alternative’, regardless of this the album seems to be set for success.

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© March 2010

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